Wednesday, July 29, 2009

Most people eating potato chips simultaneously

One, two, three strikes and you’re out… on a breezy July evening at Citi Field, New York City, USA, to help set a new Guinness World Records™ record for the most people eating potato chips simultaneously!

The record attempt venueThe record attempt venue

In the middle of the second inning, Guinness World Records™ Adjudicators Danny Girton Jr and Jennifer Gilmour observed as 33,756 fans opened their 0.75-oz (23.2-g) bags of Wise Potato Chips to eat and participate in the attempt – bags had been distributed to fans upon entry to the stadium.

The record's nearly in the bag.jpg

The Guinness World Records™ record attempt was part of the Big City Crunch, the finale of a two-month New York City promotional campaign developed by Wise's sports marketing agency, Source Communications.

Peppy the Wise Owl, Danny Girton Jr., Mr. Met.jpgPeppy the Wise Owl, Danny Girton Jr., Mr. Met.jpg

With one salty summer-time success established, how about an aptly sized soft drink to wash it down?

Founded in 1921, Wise Foods, Inc. is a privately held company based in Berwick, PA, that makes and sells salty snacks.

Established in 1983, Source Communications is a privately held, full-service advertising agency based in New Jersey, with offices in New York and San Diego.

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