A special number combination - 4.57 x 3.42 x 0.74 m (15 x 11.2 x 2.5 ft) - became Cricket Communications’ and Samsung Mobile’s hotline to Guinness World Records success.
Envisioned for the two companies by creative agency Neverstop, Inc., a fully-operational, scaled-up SCH-r450 mobile phone with those record-breaking dimensions created in North Hollywood, California by model-making and set-construction studio Merritt Productions, Inc.
The green hulk of a phone was completed within approximately 5 weeks, and privately verified by Guinness World Records adjudicator Danny Girton Jr on 4 March at Merritt Productions. The phone was then transported to Chicago, Illinois, where it was publicly unveiled to dozens of curious and excited onlookers. The assembled spectators were also encouraged to make calls or to send text messages from the Guinness World Records-certified largest mobile (cell) phone.
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